VP CONTINUES ITS PARTNERSHIP WITH NHRA FOR THE 12TH YEAR -- "Beefing up" its visibility!



12 years is a long commitment by any standard, but VP is ecstatic to continue its 12th year as a partner and “The Official Fuel” of NHRA!   With the coming of VP branded gas stations, the NHRA is a key part of VP's strategy to increase its visibility to race teams, engine builders and fans alike. As increased exposure at race events drives more customers to VP convenience stores, the C-stores will in turn help increase attendance at NHRA events through ticket distribution and promotions.
As more drivers, in particular those representing younger demographics, are exposed to the VP brand at the gas pump, VP will strive to convert these potential race fans into serious“motor heads.”   You can see a demographic transition occurring in drag racing as we speak with youthful sponsors such as Traxxas and Full Throttle active in the scene, as well as new faces among the drivers like Courtney Force.

So, what is VP doing to make the brand and its dealers more visible?


    • High visibility signage placement


    • New Look for VP Trucks


    • Plans for uprgraded midway displays to increase awareness of VP's consumer product line


    • Continuing a quality contingency sponsorship program for race teams





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