VP Racing Fuels just made a great step forward in giving its apparel line the boost it needs along with a vast support system from a big player in the marketing game. AMG-EMI (American Marketing & Motorsport Group Inc. – Event Merchandising Inc.) began back in 1987 using their experience in national motorsports and event marketing to drive brand awareness, build businesses and reach targeted consumers . AMG will be instrumental in building VP’s brand awareness and facilitating all needs concerning apparel. Everything from design, licensing, and order fulfillment will be executed by AMG’s experienced and professional staff providing a turn-key and seamless transition.

A new website -- http://www.vp-apparel.com/ -- is being developed to support VP’s Apparel program in preparation for launch in the coming days.  Additional information will be provided to existing VP dealers regarding order processing and pricing.

VP-Apparel.com will be a one-stop shop to purchase all kinds of VP gear. The product line will be rapidly growing with new hats, shirts, jackets, hoodies and lots of other goodies, so check back frequently for new releases.

AMG’s vast experience and history with auto racing will surely take VP Racing Fuels to a new level. AMG’s Auto Racing programs cover NASCAR Sprint Cup Series, Nationwide Series, ARCA, Camping World West Series, World of Outlaws DIRTcar events, Indy and now the National Hot Rod Association. They’re also involved with other programs like the National Football League, Major League Baseball and College Football.

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