VP Racing Fuels Latest News


SEVERAL NEW DISTRIBUTORS PARTNER WITH VP’S BRAND PROGRAM


JAT Oil, Rice Oil and RSI Petroleum Sign On

Distributors across the country continue to see the benefits of VP’s retail branding program and the advantages it brings to their dealers. Most recently California-based RSI Petroleum, and JAT Oil and Rice Oil, both based in Tennessee, have partnered with VP Racing Fuels. According to Larry Mitchell, Vice President, Secretary & General Manager of RSI, “We’ve done well in the unbranded retail market, but VP Racing Fuels takes that concept to another level. The ability to purchase unbranded supply at a lower cost is key to competing with the independents, but the VP brand also has greater appeal to the performance enthusiasts in our customer base.”



“VP’s branded additives and small engine fuels also generate new revenues and their low credit card fees will reduce our expenses,” Mitchell continued. “All these factors serve to increase profits so it was an easy decision for us and will be more beneficial to our dealers.”

“In evaluating VP’s branding program, we feel it’s one of the best images out there,” said Odus Mundy, Owner and President of Rice Oil. “Plus VP’s credit card processing fees are substantially lower and the opportunity to purchase unbranded supply means we won’t be locked in to a major brand. Any dealer who’s struggling to compete in today’s environment can benefit from VP’s program with new revenue, lower expenses and the increased profits that come with them.”

“For us, the most appealing aspect of VP’s retail branding program is that it makes us different. VP’s new, attractive image will allow our dealers to stand out and reclaim some of the gallons that we’ve lost to major chains,” said Brian Venable, Brand Manager for JAT Oil. “Secondly, it provides additional revenue streams that we can offer our dealers with VP-branded race fuels, additives and small engine fuels. The VP ‘Fuel Cube’ that stations will use to store 5-gallon pails of race fuel is a good advertising tool – it attracts attention, builds curiosity and leads to sales.

“VP’s low credit card fees are fantastic and, together with the option to purchase unbranded supply, leads to more profit. All these factors make for an extremely strong program for our dealers.”

Posted by on 5th August, 2016 | Comments | Trackbacks | Permalink
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TEDESCO RACING PARTNERS WITH VP RACING FUELS FOR NHRA 2016 LUCAS OIL SEASON




Tedesco Racing’s “Miss Mia” Tedesco and “Racin” Jason Lynch are pleased to announce the addition of VP Racing Fuels as a primary marketing partner for the 2016 NHRA Lucas Oil season.  The partnership is featured across the Tedesco team’s entries of super gas and super comp race vehicles, and began at the divisional event in Gainesville, FL. 




“Jason and I are thrilled to welcome VP Racing Fuels to our team,” said Mia.  “We are excited to begin our season using VP’s performance products in our race cars.  As a team, we remain focused on winning.  The addition of VP Racing Fuels, matched with our combination of great equipment and people should allow us the ability to strongly compete for another world championship Tedesco Racing’s super gas and super comp race machines will campaign VP Racing Fuels’ popular Mad Scientist® marketing initiatives at both divisional and national level events.“Mia and Jason are seasoned competitors within the NHRA sportsman ranks.   Mia, who brings youth and versatility to the table, combined with Jason’s experience and with 2 IHRA championships, together, are already the right mix for a winning team,” said Chris Wall, VP’s Chief Marketing Officer.   “It is one which we are pleased to have represent our Madditive® product line within the NHRA in 2016.”For the next step up the ladder of drag racing , Miss Mia recently licensed in a Top Fuel car, placing her even closer to a life-long dream. Our congratulations go out to her and her team.



About Tedesco Racing: Home of Miss Mia Tedesco, 2015 NHRA Lucas Oil Series Northeast Region Division Champion and Jason Lynch, 2-time IHRA Super Gas World Champion, and 2013 Division 2 Super Gas Champion.  Mia Tedesco, 22, became the ‘15 Northeast Division Champion in just her first season of competition in the popular alcohol dragster category, is looking forward to competition and more wins in the sportsman category in 2016.  For more information, on Mia, please Miss Mia’s web page at www.miatedesco.com or at the team website at  www.tedescoracing.com

Posted by on 5th August, 2016 | Comments | Trackbacks | Permalink
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VP Madditives, VP Small Engine Fuels Now Available at AutoZone Stores


VP MADDITIVES ®  AND VP SMALL ENGINE FUELS NOW AT AUTOZONE

New Product Lines Available at 5, 000+ Stores Across U.S.

 

SAN ANTONIO, TX (August 3, 2016) VP Racing Fuels, Inc., today announced its “Madditive ” line of gas and diesel additives and its VP Small Engine Fuels product family are both now available at AutoZone stores throughout the U.S. Marketed as “Race Fuel Technology for Your Daily Driver,” VP Madditives include off-road and street legal formulas to optimize performance in gas and diesel engines, while VP Small Engine Fuels are formulated for outdoor power equipment to prevent fuel system damage caused by ethanol-blended street gas.

 

“It’s a real testament to the strength of the VP brand as well as the quality of these products to have them embraced by one of the largest retailers of  aftermarket automotive parts and accessories in the United States, ” said Bruce Hendel, VP’s Director of Sales-Consumer Products. “ VP’s Madditives offer the consumer better performance and better value than the competition.  They’re particularly appealing given their unique packaging featuring VP’s “Mad Scientist” and the reputation for quality and integrity that VP brings to a category otherwise prone to exaggerated hype or misleading product claims.”

 

“The growth of VP Small Engine Fuel has been phenomenal as more and more consumers become aware of the problems with ethanol-blended street gas,” Hendel added. “Sales will only accelerate with the additional distribution provided by AutoZone’s 5,000+ locations.”

 

Products available at AutoZone include:

 

VP Madditives

·           Octanium® -  Octane concentrate, increases octane up to 8 numbers (for Off-Road use only)

·           Fuel System Cleaner -  Cleans entire fuel system for up to 5000 miles (Street-legal)

·           7-In-1 Fuel System Treatment -  Enhances combustion and restores engine’s power (Street-legal)

·           Diesel All-in-One Fuel Conditioner -  Cleans injectors and pumps, increases fuel mileage (Street-legal)

 

VP Small Engine Fuel

·           4-Cycle  – unleaded fuel blended with no ethanol, for all 4-cycle equipment

·           2-Cycle  Multi-Mix– pre-mixed with oil for equipment specifying either 40:1 or 50:1 gas/oil mix

·           Fix-It-Fuel  – one-time fuel system treatment for poor/non-running small engines

 

For more information about VP Madditives, VP Small Engine Fuel or other VP products, visit VPRacingFuels.com.

 

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Formula Drift, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 
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Contacts

VP Consumer Products

Bruce Hendel: 909-322-0737;  brucehendel@vpracingfuels.com

 

VP Media Relations

Steve Scheidker: 210-635-7744, Ext 206;  steves@vpracingfuels.com

Posted by on 5th August, 2016 | Comments | Trackbacks | Permalink
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VP RACING FUELS TO BE AVAILABLE FOR RIDERS COMPETING AT LORETTA LYNN’S


SAN ANTONIO, TX (July 26, 2016) VP Racing Fuels today announced it will have fuels available for purchase by riders competing at the upcoming  AMA Amateur National Motocross Championship at Loretta Lynn’s .   Starting Monday, August 1, Rodgers Racing Fuels, VP’s distributor for southern Tennessee, will be set up approximately four miles from the ranch and stocked with U4.4™, MRX02™, T4™ and other blends, along with accessories, VP Madditives® and VP apparel. 

 

Rodgers’ VP Racing Fuels-wrapped box truck will be located on Highway 13 just north of the exit off Interstate 40 near the Knights Inn.   While a variety of fuels will be available, supplies will be limited.  Riders are encouraged to pre-order fuel by contacting Robert  Rodgers at 770-630-2714. 

 

"Throughout its 40-year history, VP has been focused on grassroots racing and we remain committed to providing to amateur riders the same support and same production performance fuels as the pros rely on each and every week,” said Mark Ticen, VP Director of Race Fuel Sales.  “A good illustration of that commitment is C50™, recently developed especially for 50cc bikes so even the smallest competitors can count on optimum performance.”

 

For more information about VP’s fuels and other performance products, visit VPRacingFuels.com.  Technical questions regarding fuel selection and tuning can be directed to VP’s Tech Support staff at 210-241-1192 or motorcycletech@vpracingfuels.com. About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 
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CONTACT:

Mark Ticen: 812-878-2420;  mark.ticen@vpracingfuels.com

Steve Scheidker: 210-635-7744, Ext 206; steves@vpracingfuels.com

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VP INKS MULTI-YEAR TITLE PARTNERSHIP WITH GATEWAY DIRT NATIONALS


VP Racing Fuels is the Official Fuel through  2018





ST. LOUIS, MO (July 14, 2016) As part of a multi-year agreement, VP Racing Fuels has acquired title partnership for the largest indoor stock car race in 34 years, the VP Racing Fuels Gateway Dirt Nationals.  VP Racing Fuels will also be the Official Fuel of the Gateway Dirt Nationals and the exclusive trackside fuel service provider.




The Gateway Dirt Nationals has quickly become one of the must see events in all of short track racing with over 400 competitors registered, representing more than 30 states and Canada for the event scheduled December 15 th -17 th  at the Dome at America’s Center in St. Louis, Missouri.  VP Racing Fuels has a long history of promoting its quality products through sponsorships of myriad race series and race teams, but aligning with a marquee event like the Gateway Dirt Nationals represents a new direction for its marketing efforts. 




“Our experience with event sponsorship has been primarily at the product level, but when we saw the opportunity to partner with the Gateway Dirt Nationals as the title sponsor, we couldn’t pass it up,“ said Chris Wall, Chief Marketing Officer for VP Racing Fuels. “It’s a perfect platform not only to promote our race fuels but our newer product lines. There’s already been extraordinary positive buzz about this event and we look forward to working with Cody and his team to keep it growing for many years to come.”




The Gateway Dirt Nationals founder and promoter Cody Sommer added, “This partnership marks a big milestone for this event.  Having the support of a company like VP for multiple years is going to allow us to work on things that add value for the fans and competitors.  It is not often you find partners that have such a similar vision right out of the box and that is what we have with this relationship with VP thanks to Chris and Steve.”




In addition to naming rights and exclusive trackside fuel sales, VP will engage in on-site activation promoting its product lines for general consumers including VP Madditives and VP Small Engine Fuels as well as its growing roster of VP-branded gas stations, all of which will add even more excitement to an already mega event. 




For more information regarding VP Racing Fuels, please visit  www.VPRACINGFUELS.com  and follow VP at Facebook.com/VPRacingFuel/ or www.youtube.com/user/VPRacingFuel.



For more information regarding the Gateway Dirt Nationals, please visit the event website at   GatewayDirt.com. Follow along on social media for the latest details and announcements regarding the event via Twitter @GatewayDirt or   Facebook.com/GatewayDirt .

About VP Racing Fuels


VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.




As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 
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Contact:

Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels.com

Posted by on 5th August, 2016 | Comments | Trackbacks | Permalink
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VP LAUNCHES NEW BRANDED APPAREL PROGRAM


Barker Specialty to Carry Redesigned Clothing,  New Promotional items

SAN ANTONIO, TX (June 23, 2016) VP Racing Fuels, Inc. today announced a new program   to promote VP-branded apparel, promotional items and novelties. As part of the program, Barker Specialty is partnering with VP to host a new e-commerce site at  https://www.barkerstores.com/vpperformancegear/   and serve as a one-stop shop for purchase of  an expanded line of  hats, t-shirts, promotional items and more.

 

Among the new items are several “Mad Scientist®” and VP Monster Truck-themed products including a VP Monster Jam® T-Shirt, a Monster Truck plush toy, Monster Truck pennant and even a Mad Scientist bobblehead! Visitors should check back frequently as the product line is growing rapidly and other VP-branded items and novelties will be added soon.

 

“We’re excited to partner with Barker Specialty and expect they’ll be instrumental in building VP’s brand awareness and facilitating all needs concerning apparel and novelties,” said Chris Wall, VP’s Chief Marketing Officer. “This new program will provide important support not only for VP’s expanding consumer product lines but our retail branding program as well.” 

 

More information about VP Racing Fuels and its other products is available at VPRacingFuels.com.
About Barker Specialty 

With over 60 years in the promotional products industry, Barker Specialty Company has become one of the nation's leading distributorships servicing the largest companies in America as well as the U.S. Government. They have been rated in the Top 20 “Best Places to Work” for the ad specialty industry and are a Top 20 Promotional Products Dealer in the USA. 

  

About VP Racing Fuels 

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. 

  

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com. 

 
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Contact:   

Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels.com



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VP Racing Fuels Named Official Fuel of Speed Society


SAN ANTONIO, TX (June 16, 2016) Officials with Speed Society today announced an agreement naming VP Racing Fuels the Official Fuel of Speed Society and its website, speedsociety.com.  Speed Society is the largest automotive network in the world, a vertical content publisher/aggregator that delivers high quality, engaging content to millions of automotive enthusiasts daily. 

 

With the agreement, VP will have a high profile presence on Speed Society’s website and its various social media channels.  VP also will be the exclusive fuel supplier for Speed Society’s  fleet of cars that are taken to multiple events throughout the year, including three 2500hp Lamborghinis, an Alpha 10 GTR, and a ‘69 Camaro.

 

“Speed Society is made up of real automotive enthusiasts obsessed with the people, culture and the racing lifestyle,” said Chris Wall, Chief Marketing Officer for VP Racing Fuels.  “That makes it a perfect fit for VP, not only for promotion of our off-road race fuel blends but our new product lines that target a broader consumer audience.  VP Madditives for gas and diesel engines offer performance enthusiasts and other consumers race fuel technology for their daily drivers.  And VP Small Engine Fuel keeps outdoor power equipment running at top performance while preventing fuel system damage caused by ethanol-blended street gas.  We anticipate Speed Society will help increase awareness and adoption of all these new products.”

 

"We think the synergy between VP Racing Fuels and Speed Society has so many facets and are eager to see what the coming months bring to our brand and race team!” Charlie Rose, CEO of Speed Society.

 

For more information about VP Racing Fuels and its products, visit VPRacingFuels.com or facebook.com/VPRacingFuels

 

For more information about Speed Society, visit speedsociety.com or    https://www.facebook.com/SpeedSociety



About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.




As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 
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Contact:

Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels.com

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VP RACING FUELS TO BE AVAILABLE FOR NHRA SUMMERNATIONALS AT ENGLISHTOWN


NHRA Sportsman Racers Encouraged to Stock Up

 

NEWARK, DE (June 2, 2016) VP Racing Fuels today announced race fuel will be available for purchase by NHRA Sportsman racers in advance of the NHRA Summernationals scheduled at Old Bridge Township Raceway in Englishtown, NJ on June 9-12.  All fuel blends on the NHRA Approved Fuel List will be available beginning Tuesday morning, June 7 at:

 

Ken Moses Transmissions  
28 Harrison Ave

Building 401
Englishtown, NJ  
732-841-2479

 

For more information regarding fuel supply, racers can call Ken Moses Transmissions directly or contact the VP East Regional Distribution Center at 302-368-1500 or  vpatlantic@vpracingfuels.com .  Technical questions regarding fuel selection and tuning can be directed to VP’s Tech Support staff at 812-878-2025.

 

“We encourage racers to take advantage of this convenient Englishtown location to acquire fuel on their way to the track,” said Marc Wesler, VP’s Regional Manager-Race Fuel Sales.  “We also want to remind racers that VP continues to post Contingency Awards for Sportsman classes.  In addition, our Top 10 program rewards Top 10 NHRA Sportsman racers with free or half-price fuel.  For more information about these programs, they can contact us at 302-368-1500 or  vpatlantic@vpracingfuels.com .” About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 
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Contact:

Marc Wesler – 302-368-1500; marc.wesler@vpracingfuels.com

Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels.com

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RICE OIL SIGNS ON WITH VP RACING FUELS BRANDING PROGRAM


SAN ANTONIO, TX (May 12, 2016) Officials with VP Racing Fuels today announced the addition of Rice Oil Company to its roster of retail branding partners.  Based in  LaFollette, Tennessee, Rice Oil has supplied the mining, convenience store and other industries for 36 years and currently supplies 12 retail locations   in Tennessee, Kentucky and Virginia.  It recently converted its first site to the VP brand in Jellico, Tennessee.

 

“In evaluating VP’s branding program, we feel it’s one of the best images out there,” said Odus Mundy, Owner and President of Rice Oil.  “Plus VP’s credit card processing fees are substantially lower and the opportunity to purchase unbranded supply means we won’t be locked in to a major brand. 

 

“We’ll generate new revenue streams with sales of VP-branded products including its off-road race fuel blends in 5-gallon pails.  Although the first site we reimaged isn’t close to any race track venues, there are plenty of performance enthusiasts with street rods and muscle cars in the area that will be attracted to the VP brand.  Any dealer who’s struggling to compete in today’s environment can benefit from VP’s program with new revenue, lower expenses and the increased profits that come with them.” 

 

“The Mundys, and Rices before them, have built a successful business based on quality products and service and we’re proud to have them as partners in our retail branding program,” said Alan Cerwick, President of VP Racing Fuels.  “We look forward to growing our businesses together for years to come.”

 

For more information about Rice Oil and VP Racing Fuels’ retail branding program, contact Rice Oil at 423-562-2248 or visit riceoilco.com.

 

About Rice Oil

Paul and Judy Rice purchased Parrot Oil Company in 1980, and changed the name to Rice Oil Company. The Rices were committed to providing excellent quality and service as well as superior products to the mining industry, convenience store industry, and more.

 

Rice Oil was purchased in 2007 by Odus Mundy and Addie Rice Mundy who have continued to provide quality services. Rice Oil continues to serve clients they have served since 1980.More information is available at riceoil.com




About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business. 

 

Best known  as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.

 
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Contact:

Rice Oil

Odus Mundy: 865-806-3463; odusmundy@comcast.net

 

VP Racing Fuels

Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels.com

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VP RACING FUELS NAMED OFFICIAL FUEL OF THE NEW HEARTLAND PARK TOPEKA


TOPEKA, KS (May 9, 2016 ) – Officials with the New Heartland Park Topeka today announced VP Racing Fuels has been named the track’s Official Fuel for 2016 and 2017.  The sponsorship encompasses Heartland Park’s dragstrip, oval track, road course and a new motocross track opening this month.  As part of the agreement, the track will have three blends of VP Racing Fuels available at its fuel station – C12™, VP110™ and Motorsport 100™ – with service provided by VP Heartland, VP’s distributor based in Manhattan, Kansas.

 

“VP Racing Fuels has a long history of supporting all forms of motorsports and we’re happy to bring them on board as our partner,” says Jeff Lacina, Director of Marketing and Communications for the New Heartland Park Topeka. “VP sets the bar for quality and consistency, and its fuels are famous for superior power and performance.  It’s a real benefit to our racers to have convenient access to VP’s fuels at the track.”

 

“The new management team at Heartland Park has great plans for the facility and it’s exciting to enter into this new partnership with them,” said Justin Bolt, owner of VP Heartland.  “We look forward to supporting the new owners and particularly its sportsman racers with quality products and superior service for many years to come.”

 

As Official Fuel, fans will see VP Racing Fuels’ presence via billboards and signs throughout the Heartland Park Topeka complex.  Additional exposure will come through the track’s social media and website.

 

More information about VP Racing Fuels and its products is available at vpracingfuels.com.  For local fuel needs, contact Justin Bolt at VP Heartland at 785-539-2700 or  vpheartland@yahoo.com .  Technical questions regarding fuel selection and tuning can also be directed to VP’s full-time Tech Support staff at 812-878-2025 or tech@vpracingfuels.com.

 

About VP Racing Fuels:

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, Formula Drift, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 





About The New Heartland Park Topeka :

The New Heartland Park Topeka is a multi-purpose motorsports and outdoor events facility located in Topeka, Kansas. The facility opened in 1989 and features a championship NHRA sanctioned ¼ mile drag strip, a road course with four different configurations, a 3/8-mile clay oval and new motocross track. Owners of the facility are Chris Payne and Todd Crossley of Shelby Development, LLC who purchased the facility in January of 2016. Weekly race programs began in April with the NHRA Kansas Nationals scheduled for May 20-22 and the Manufacturers Series on October 21-23.

 
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CONTACT:

Steve Scheidker – 210-635-7744, Ext 206;  steves@vpracingfuels.com  

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VP RACING FUELS INTRODUCES NEW, IMPROVED COOL DOWN


Coolant Enhancer the Newest Addition to VP Madditive ®  Line

 

SAN ANTONIO, TX (May 26, 20016) VP Racing Fuels today introduced a new, improved formula for VP Cool Down ™ , its popular coolant performance improver for high-performance radiator systems.  Now included in VP’s portfolio of VP Madditive ®  performance chemicals, Cool Down decreases cylinder head temperatures up to 50°F!  

 

“Cool Down increases coolant flow for better heat transfer while lubricating all the vital components without the crystallization you find with other coolant additives,” said Bruce Hendel, Director of Sales-Consumer Products.  “It won't harm radiators or water pumps and it’s approved by most race sanctioning bodies.

 

“Cool Down is safe for all radiator systems.  It’s ideal for racing, street, RV and tow vehicle applications, and like all VP's products it's formulated by the Mad Scientist with the same leading technology and passion for performance that we bring to our race fuels.”

 

One 16 oz. bottle of Cool Down treats cooling systems of 12-20 quarts.  For systems over 20 quarts, one ounce of Cool Down is required for each additional quart.  For straight water applications, an additional 50% more Cool Down is recommended while diesel applications require twice the normal amount.  Treatments last for one year or 30,000 miles, whichever comes first.

 

For more information or to identify the nearest dealer, contact the nearest VP regional distribution center, each of which is listed online at [http:// VPRacingFuels.com/contactus.html]http:// VPRacingFuels.com/contactus.html.  Technical questions can be directed to VP Tech Support at 812-878-2025 or  tech@vpracingfuels.com . About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology ™ , fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive ®  performance chemicals; VP PowerWash ™  and more.  VP also markets VP PowerMaster ®  hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 
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Contact:

Bruce Hendel – 909-322-0737; brucehendel@vpracingfuels.com

Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels.com

Posted by on 5th August, 2016 | Comments | Trackbacks | Permalink
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RSI PETROLEUM SIGNS ON WITH VP RACING FUELS BRANDING PROGRAM


Distributor to Help Expand VP Brand in Southern California

 

SAN ANTONIO, TX (May 5, 2016) Officials with VP Racing Fuels today introduced Ramos/Strong, Inc., dba RSI Petroleum Products, as the newest partner in its retail branding program.  Based in Mojave, California, RSI supplies 60 retail sites throughout Southern California, primarily east of the Sierra Nevada range.

 

“We’ve done well in the unbranded retail market, but VP Racing Fuels takes that concept to another level,” said Larry Mitchell, Vice President, Secretary & General Manager of RSI.  “The ability to purchase unbranded supply at a lower cost is key to competing with the independents, but the VP brand also has greater appeal to the performance enthusiasts in our customer base.  With each VP-branded site carrying 5-gallon pails of race fuel, they’ll attract this key customer segment and generate a significant new revenue stream, particularly at sites near racing and recreational venues like the Glamis sand dunes.

 

“VP’s branded additives and small engine fuels also generate new revenues and their low credit card fees will reduce our expenses.  All these factors serve to increase profits so it was an easy decision for us and will be more beneficial to our dealers.”

 

“RSI Petroleum has used the unbranded model to build a successful business, so they quickly recognized how they can leverage the added value VP brings to enhance that model,” said Alan Cerwick, President of VP Racing Fuels.  “Southern California represents a relatively untapped market for us so we’re excited to partner with RSI and work together to grow our businesses in that region.”

 

About RSI Petroleum

RSI offers a variety of services including bulk gasoline and diesel fuel delivery, lubricants, branded and unbranded retail service contracts, cardlock fueling, and remote tank monitoring.  Bulk fuel services range from 100 gallon bobtail deliveries to 9,000 gallon truck and trailer deliveries.  RSI offers a wide variety of branded and unbranded gasoline and diesel products to commercial fleets and retail gasoline stations, along with bulk and packaged lubricants.


About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business. 

 

Best known  as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.

 
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CONTACTS:


RSI

Larry Mitchell: 661-824-4250 ;  lm@rsipetroleum.com

 

VP Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels

Posted by on 5th August, 2016 | Comments | Trackbacks | Permalink
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VP FUELS NEW SOUTH EASTERN CRATE ASSOCIATION ALLIANCE


GAFFNEY, NC (May 3, 2016) As the 2016 race season powers into the spring and summer months, South Eastern Crate Association officials are pleased to announce its new partnership with VP Racing Fuels.  The Texas headquartered company boasts a variety of premier fuels and now joins the association as “The Official Fuel of SECA”. 

 

“Jason and I have contemplated this for several months now and I am pleased that we have reached an agreement that is beneficial to all parties involved”, explained SECA’s Timmy Mcabee.  “VP carries an extensive line of high quality fuels that each of our divisions (crate late model, crate sportsman, and crate modified) can benefit from.  Their products set the bar for consistency and the performance speaks for itself.”

 

“We're excited about becoming the Official Racing Fuel of the South Eastern Crate Association,” said Chris Wall, VP’s Chief Marketing Officer.  "VP has long been the fuel of choice for crate racers and SECA presents a great platform for promoting our fuel blends to all three classes.  Timmy, Jason and their team are building a series with tremendous upside potential and we look forward to working together to help keep it growing for many years to come.” 

 

More information about VP’s race fuels and other products is available online at vpracingfuels.com.  Technical questions about fuel selection and tuning can be directed to VP’s full-time Technical Support staff at 302-521-1767 or ovaltracktech@vpracingfuels.com.


VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  In addition to SECA, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, Formula Drift, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.


 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  For more information, visit VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com, or  find them on Facebook (VP Racing Fuels), and follow them on Twitter (@VP_Racing_Fuels).

 

Partners of the South Eastern Crate Association include : City Chevrolet Performance Parts, Hoosier Racing Tires,  RockAuto.com , To the Point Embroidery, Heintz Performance, Ellison Racing Engines, Kenny Lamb Racing Engines, Big A's Custom Graphics, Thomas Clarke Performance, Velocita, G-engineering, Gable Automotive, Hendren Racing Engines, ARbodies, JRi Shocks, Renegade Racing Fuels, WP Shocks, FK Rod Ends, VP Racing Fuels,  CrateInsider.com , Pro Power Performance, Bilstein Shocks, JRS Competition Finishes, Flag To Flag, & Ntense Graphics.
 
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Contact:

Steve Scheidker – 210-635-7744, Ext 206;  steves@vpracingfuels.com


Posted by on 3rd May, 2016 | Comments | Trackbacks | Permalink
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JAT Oil Parners with VP Racing Fuels in Retail Branding Program


SAN ANTONIO, TX (May 2, 2016) Officials with VP Racing Fuels today announced it has joined forces with JAT Oil in its retail branding program.  Based in Chattanooga, Tennessee, JAT Oil supplies 125 retail locations in Tennesee, Georgia and Alabama.

 

“For us, the most appealing aspect of VP’s retail branding program is that it makes us different.  VP’s new, attractive image will allow our dealers to stand out and reclaim some of the gallons that we’ve lost to major chains,” said Brian Venable, Brand Manager for JAT Oil.  “Secondly, it provides additional revenue streams that we can offer our dealers with VP-branded race fuels, additives and small engine fuels.  The VP ‘Fuel Cube’ that stations will use to store 5-gallon pails of race fuel is a good advertising tool – it attracts attention, builds curiosity and leads to sales.

 

“VP’s low credit card fees are fantastic and, together with the option to purchase unbranded supply, leads to more profit.  All these factors make for an extremely strong program for our dealers.”

 

“JAT Oil is a strong, well-respected distributor in the Southeast, and we’re excited to have them as a partner,” said Alan Cerwick, President of VP Racing Fuels.  “Their buy-in validates the strength of the VP brand and the competitive advantages our program delivers.  We look forward to growing our businesses together for many years to come.”

 

About JAT Oil

JAT Oil has operated in the southeastern market for over 30 years with current sales of more than 100,000,000 gallons of petroleum products per year.  Owned and managed by Pat Conroy, a 42-year veteran in the oil industry, JAT Oil supplies hundreds of customers in Tennessee, Alabama, Georgia and North Carolina with products including Kerosene, Gasoline, Diesels, Heating Fuels, #2, #4, #5 #6, Biodiesel and Ethanol. A licensed common carrier, JAT Oil hauls for a number of oil jobbers in the area and its fleet of transportation equipment enables same day deliveries when needed. About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business. 

 

Best known  as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.

 
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CONTACTS:

JAT Oil

Brian Venable: 423-584-0285; bvenable@jatoil.com

VP

Steve Scheidker: 210-635-7744, Ext 206; steves@vpracingfuels.com

Posted by on 2nd May, 2016 | Comments | Trackbacks | Permalink
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VP Racing Fuels Named Official Fuel of Formula Drift


Long Beach, Calif.  April 29, 2016  – Formula DRIFT presented by BlackVue announced that it has signed VP Racing Fuels as the Official Fuel of Formula DRIFT. VP Racing Fuels will be on-site at each round of competition distributing fuel to teams that need fuel service.

 

“We are very pleased to bring VP Racing Fuels into the Formula DRIFT family,” said Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “They are a brand we have aspired to work with and now with this partnership we can better serve the needs of drivers and ensure the convenient availability of top quality fuel.”

“The growing popularity of Formula Drift is remarkable and this partnership presents a great opportunity to help build awareness of VP’s brand and our expanding product lines,” said Chris Wall, VP’s Chief Marketing Officer.  “For years, racers have relied on VP blends like C16™ or VP Import™ for the consistency, increased horsepower and torque necessary to satisfy the unique demands that drifting places on fuel, however, for those racers committed to an ethanol blend, we now offer new X85™ and X98™.   We look forward to introducing competitors to these new blends and servicing the fuel needs of Formula Drift for years to come.”

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 

For more information visit: www.formulad.com.

 

Press/Media Inquiries :             

John Pangilinan
213.802.0863
john@theidagency.com




Steve Scheidker

210-635-7744, Ext 206

steves@vpracingfuels.com




ABOUT FORMULA DRIFT

 

Entering its thirteenth season,  Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. Formula DRIFT is available on CBS Sports Network in the USA and over 368M homes globally through IMG Media. For a competition schedule and ticket information, visit:  www.formuladrift.com.

 

 

ABOUT WME/IMG

 

IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages thousands of live events and branded entertainment experiences annually; and is the world’s largest independent producer and distributor of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, the world’s leading entertainment agency, to form WME | IMG.








Posted by on 2nd May, 2016 | Comments | Trackbacks | Permalink
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WORLD CHAMPION TY TESSMANN PARTNERS WITH VP POWERMASTER


Partnership Yields Two New Championship-Winning  RC Hobby Fuels

 

SAN ANTONIO, TX (April 21, 2016) Officials with VP PowerMaster® today announced its sponsorship of current World Champion RC racer Ty Tessmann for the 2016 season.   As part of the agreement, Team Tessmann will use two new VP blends -- VP PowerMaster 25% Tessmann Worlds Blend, developed for IFMAR World Championships, and VP PowerMaster 30% Tessmann Truggy, designed for Truggy and high traction buggy applications.  Both blends were developed with substantial assistance from Tessmann on R&D, according to Tommy Porfirio,  Sales Manager for VP PowerMaster. 




“We’re proud and excited to welcome Ty, Gord and Leann Tessmann to the VP PowerMaster racing team,” said Porfirio. “Team Tessmann demands the best and their results speak for themselves.”

 

“Power and fuel mileage are very important at any level of racing.  With both of VP’s formulas, we sacrifice nothing,” said Gord Tessman.  “These blends are time tested and have won IFMAR World and ROAR National Championships every year since their inception in 2013,” Porfirio said.

 

For more information or to order the new fuel blends, contact Tommy Porfirio at 210-635-7744, Ext 211.  Technical questions can be directed to Porfirio at tommy.porfirio@vpracingfuels.com.

 

4496258 VP PowerMaster 25% Tessmann Worlds Blend

  • ·          Designed for IFMAR World Championships
  • ·          Proprietary oil package that contains a perfect balance of multi-viscosity oils for superior power, protection, and fuel mileage
  • ·          Provides for extended run time that sheds pit stops during longer main events
  • ·          Winner - ROAR National Championships




 

4496398 VP PowerMaster 30% Tessmann Truggy

  • ·          Designed for Truggy and high traction buggy applications
  • ·          Includes proprietary oil package containing a technically advanced EP (Extended  Pressure) oil for the demands of added weight and strains of Truggys
  • ·          Features the ultimate combination for rpm and torque without sacrificing protection.
  • ·          Winner - ROAR National Championship


About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.




As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.


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Contact:

Tommy Porfirio: 210-635-7744, Ext 211; tommy.porfirio@vpracingfuels.com

Steve Scheidker: 210-635-7744, Ext 206; steves@vpracingfuels.com

Posted by on 25th April, 2016 | Comments | Trackbacks | Permalink
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VP NAMED OFFICIAL FUEL OF ZMAX DRAGWAY, DIRT TRACK AT CHARLOTTE




As part of a multi-year agreement, VP has been named the Official Fuel of zMAX Dragway and the Dirt Track at Charlotte in Concord, NC.  In addition to providing exclusive trackside fuel service, VP will receive significant brand exposure at major events, including the NHRA 4-Wide Nationals and NHRA Carolina Nationals at the Dragway in April and September respectively and the U.S. MXGP at the Dirt Track in September.  




The MXGP is an extremely high profile event as the only U.S. stop for the FIM Motocross World Championship series.  The NHRA national events at zMAX are also well-attended and among the highest rated broadcasts on the NHRA tour.

Posted by on 25th April, 2016 | Comments | Trackbacks | Permalink
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VP LAUNCHES “R5” FUEL WITH ENDORSEMENT FROM M-SPORT IN EUROPE






Each Ford Fiesta R5 to be Mapped for VP’s R5 Fuel

VP has introduced a new fuel for rally cars with an FIA-compliant formula for racing in Europe and other international markets.  UK-based M-Sport, the exclusive manufacturer of Ford’s Fiesta R5 model, conducted a search for the optimum fuel to power the R5 and based on extensive testing selected VP’s formula which was appropriately christened “R5.”  With that, each Fiesta R5 produced by M-Sport will be mapped for R5 racing fuel and filled with VP’s specialty fuel prior to delivery.




M-Sport Managing Director, Malcolm Wilson OBE, said:

Our team is constantly evaluating research and development at a number of levels and this particular project delivered performance gains that were hard to ignore.  Our close partnership with VP Racing Fuels resulted in the creation of VP R5 fue and our engineers concluded that it provides optimum performance as the best competition fuel on the market.




"Committed to delivering the best possible product to our valued clients around the globe, all Fiesta R5 Evos will now be mapped and delivered on VP R5 – something that we hope will only increase the impressive level of success we've enjoyed with the new-evolution Fiesta R5." 




VP Racing Fuels Director of Sales, Mark Ticen, said:

"We were excited about the opportunity to collaborate on fuel development with M-Sport as they are recognized worldwide for top tier performance in rally racing.  It has been a pleasure to work with M-Sport’s team of professionals and we’re honoured that they chose VP R5 to power the new Fiesta R5.




“For more than 40 years, VP has lead the industry’s advancements in fuel technology and R5 is but the latest successful outcome of the tireless R&D efforts of our Technical Support staff to find the next best thing. We look forward to a successful long-term partnership with M-Sport and are committed to helping keep them on the leading edge of performance for years to come.”

Posted by on 25th April, 2016 | Comments | Trackbacks | Permalink
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VP LAUNCHES “STAYWET™” TRACK CONDITIONER




VP recently introduced StayWet track conditioner, a product with the potential to transform dirt track racing.  StayWet’s eco-friendly formula improves dirt track performance, suppresses dust and reduces cost for track operators.  




According to Dane Miller, VP’s Sales Manager-Track Conditioners, the mission of StayWet® track conditioner is “all about the show and improving the experience of drivers and spectators alike.”  The mission is accomplished through improved soil compaction, soil adhesion and reduced dust.  By improving cohesion of the soil molecules to keep them more compactly grouped and resistant to shearing, StayWet prevents holes and ruts from forming on the track.  StayWet’s enhanced adhesion serves to make the track surface sticky so tires can grip the racing surface better.  The net effect is a quantum improvement in track performance.  




“With better traction and less slippage, drivers can increase their speed through turns, dive deeper into corners and not be restricted to following a single groove,” said Miller.  “As an example, after applying StayWet, Millard County Raceway in Delta, Utah was transformed from a single-groove to a multi-groove track offering more exciting race programs while improving its track record by nearly a full second!  Similarly, Cherokee Speedway used StayWet to set 13 new track records this year in each division that ran there.”  




Beyond better quality racing, the biggest value of StayWet is the suppression of dust.  “Any dirt track fan knows how unpleasant high dust levels can make the experience for spectators.  It can be especially detrimental to those with respiratory problems and it compromises drivers’ visibility and health as well,” Miller continued.  “StayWet will substantially reduce the dust level at any track that properly applies it, and in many cases will eliminate dust altogether.  A good example is Modoc Speedway in Clarks Hill, South Carolina which was able to reduce its dust by 50%.” 




According to James “Bigg Redd” Griffin, owner of Screven Motorsports Complex in Sylvania, GA, there are operational savings to be gained by using StayWet.  “We’ve seen substantial reductions in water consumption, fuel, labor and equipment maintenance.”  




“Throughout its history, VP has been known for world-leading technology and best-in-class products, including our Lane Choice traction compound for asphalt tracks,” said Alan Cerwick, President of VP Racing Fuels. “When we saw the technology behind StayWet and the benefit it offers to the racing community, it became quickly apparent it’s a perfect fit with VP’s product portfolio.  The fact that it’s a ‘green’ product -- nonhazardous and biodegradable – made it all the more appealing.  We look forward to working with Dane to promote StayWet, build the customer base and improve the experience of dirt track race fans and drivers across the U.S.”




VP also will promote a second soil treatment product formulated for road construction, cement plant and landfill applications.  Called Dust Deterrent, this version controls dust while also keeping ground packed for a longer duration for heavy equipment mobility.




For more information about StayWet, contact Dane Miller at 210-510-8411.   Information about VP’s other product lines is available online at VPRacingFuels.com.

Posted by on 25th April, 2016 | Comments | Trackbacks | Permalink
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VP TO SPONSOR SEVERAL NEW SERIES AS OFFICIAL FUEL IN 2016




VP Racing Fuels has been named the Official Fuel of the Championship Auto Racing Series (CARS), FASTRAK, Ultimate Super Later Model Series (USLMS) and Ultimate Battle of the Bluegrass series, each with multi-year agreements starting in 2016.  VP’s CRT racing fuel will be the Spec Fuel for the CARS Tour, an asphalt oval track series with events scheduled in North and South Carolina.  In addition, VP will be the title sponsor of CARS’ Super Late Model division.  The CARS series is a great proving ground for younger racers and a stepping-stone for talented drivers as they move up the ranks.




VP will be the preferred fuel of the Kentucky-based Ultimate Battle of the Bluegrass series, as well as of FASTRAK and USLMS, each with events scheduled throughout the Southeast.  FASTRAK is the premier crate Late Model series in the U.S. while the USLMS is one of the fastest growing Super Late Model series in the country.  The Ultimate Battle of the Bluegrass will kick off its inaugural season with its Super Late Models hitting the track in April.

Posted by on 25th April, 2016 | Comments | Trackbacks | Permalink
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VP FILLS KEY POSITIONS ON CORPORATE STAFF




In recent months, VP has appointed Jeff Mitchell as Director-Supply, Anna Crowder as Quality Assurance and Richard Glady as Sales Manager-Lubricants.  Each brings years of industry experience to their area of responsibility and will help VP keep pace with the growth of its various divisions.  As Director of Supply, Mitchell will be responsible for procurement of materials for all VP divisions and supply chain management.  Mitchell has broad experience in the Automotive, Oil & Gas, Petrochemical and Technology markets, is skilled in construction, MRO purchasing and management, in addition to having experience as Strategic Sourcing/Procurement Manager, ISO internal auditor and Six sigma green belt.




As Quality Control Manager, Crowder will be responsible for overseeing the ISO certification for VP’s Texas facility and working on quality assurance for all company divisions and product lines.  Along with an M.S. in Chemistry, Crowder brings more than 20 years of experience, most recently as an instructor at Fort Sam Houston’s Medical Education Training Center in San Antonio.  She also worked with the FDA as Quality Assurance Leader on ISO 9001 inspections of the manufacture of OTC drugs in addition to 10 years as Lab Director for the City of San Antonio Metropolitan Health Department.

Glady’s responsibility as Sales Manager-Lubricants will include sales of lubricants developed for the consumer market.  Glady has broad experience in sales and marketing, including 15 years with American Refining Group as Vice President-Lubricant Sales & Marketing with responsibility for growing sales of Brad Penn and Penn Grade 1 branded oils through direct, distributor and retail distribution channels.  Previously with Witco Corporation, Glady served at various times as Director of Marketing, Advertising, Public Relations, Racing and Installed Lubricants Sales and Marketing. 




“Each of these professionals brings broad and deep experience to our team,” said Alan Cerwick, President of VP Racing Fuels.  “They’ll be great assets with creative ideas as we strive to improve our supply chain, enhance our quality program and launch new products.” 


Contact:

Steve  Scheidker – 210-635-7744, Ext 206;  steves@vpracingfuels.com

Posted by on 25th April, 2016 | Comments | Trackbacks | Permalink
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VP RACING FUELS TO SPONSOR EUROPEAN DRIFTING CHAMPION DANIELLE MURPHY


VP Fuel and Lubricants to Power Quest to Repeat as Queen of Europe


SAN ANTONIO, TX (April 20, 2016) Officials with VP Racing Fuels, Inc. today announced its sponsorship of Danielle Murphy, a.k.a. the Drift Queen, for the 2016 season.  Winner of the European Drifting Championship last year and in 2013, Murphy will be powered by VP’s C16 racing fuel in her quest to repeat as “Queen of Europe” in 2016.  She’ll also be using VP Racing Lubricants to protect her engine.

 

"Being associated with the hugely popular VP Racing Fuels brand is such an honour for me,” said Murphy.  “I am really looking forward to a great partnership this season and working together as I add VP’s first European Drift Championship title to the long list of successes they hold.

 

“With the new power setup for  my car -- famously known as "The Green Monster" -- I am really excited and look forward to rocking the European market and competitions this season with VP Racing Fuels!" 

 

“We couldn’t be more pleased to partner with Danielle as she attempts to add to her already impressive list of accomplishments,” said Chris Wall, VP’s Chief Marketing Officer.  “Having a driver of Danielle’s caliber put her trust in our products speaks volumes about VP’s commitment to quality and performance.”

 

For many years, VP’s C16 has been the fuel of choice for top drivers with high compression turbocharged engines, blown engines and nitrous applications.  New VP Racing Oils (10w40, 5w30, 15w50are engineered specifically for racing or high performance using a fully synthetic low-friction formula that increases power and lowers operating temperatures, while VP Racing Break-In Engine Oil (10w40) is formulated to provide ultimate protection for cams and valvetrain during the initial break-in phase.

 

More information about C16, VP Racing Lubricants and other VP products is available online at VPRacingFuels.com.  Technical Questions about fuel selection and tuning can be directed to VP’s Technical Support staff at 812-878-2025.
About Danielle Murphy

Danielle is the first and only professional female Drift Driver in Ireland. Being independent and extremely competitive, she is the reigning Queen of Europe Double Championship winner, having carved her own way into a very successful and professional competitor at International level within the very male dominated Extreme Sport of Drifting. She has built and maintained her own Drift car, "The Green Monster," over the years, proving her ability is not just behind the wheel!  Danielle's dedication, hard work and can-do attitude has attracted fans and followers from all over the world as she encourages everyone whilst making her own dreams and goals a reality.

 

Learn more at:

Facebook: Danielle MurphyDrifting

Twitter/Instagram/Periscope: Drift_Queen1

Snapchat: tgreenmonster About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.


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Contact:

Steve  Scheidker – 210-635-7744, Ext 206;  steves@vpracingfuels.com

Posted by on 20th April, 2016 | Comments | Trackbacks | Permalink
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TOMAHAWK SPEEDWAY SELECTS VP RACING FUELS AS OFFICIAL SUPPLIER


SAN ANTONIO, TX (April 18, 2016) Officials at recently reopened Tomahawk Speedway in Tomahawk, Wisconsin announced a multi-year agreement naming VP Racing Fuels as the track’s Official Fuel beginning in 2016.  The agreement calls for Remington Oil, VP’s distributor based in Antigo, Wisconsin, to be the track’s exclusive supplier of race fuel.  VP’s HP101 and VP110 will be available on site  in pails and drums, along with other blends to be determined.  

 

The agreement also designates VP as the primary sponsor of the track’s points fund.  To be eligible for end-of-year points prizes, racers must purchase one 5-gallon pail of VP fuel per race or one 54-gallon drum to cover 11 points races. 

 

“We’re pleased to bring VP on board as our Official Fuel given its well-deserved reputation for quality products and unsurpassed service,” said Andrew Bartelt, Co-Owner of Tomahawk Speedway. “VP’s race fuel blends are second to none and we’re confident our racers will appreciate having convenient access to them here at the track.”

 

“VP has a long history of supporting dirt track racing and we’re excited to partner with Andrew and Marilyn Fanetti as they breathe new life into Tomahawk Speedway,” said JP Remington, Vice-President of Remington Oil.  “Andrew and his team have a solid plan and are doing all the right things to ensure it remains viable.  We look forward to working together with them to grow the track and its programs for years to come.”

 

More information about VP Racing Fuels and its products is available online at VPRacingFuels.com.  Technical questions regarding fuel selection and tuning can be directed to VP’s full-time professional Tech Support staff at 812-878-2025 or tech@vpracingfuels.com .

 

For more information about Tomahawk Speedway, including its schedule, visit  www.tomahawk-speedway.com .




About V P Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

 
-30-





Contacts:

Tomahawk Speedway

Andrew Bartelt: 715.298.3255;  andrew@barteltinsurance.com






Remington Oil

JP Remington: 715-216-2410; jremington2@frontier.com




VP

Steve  Scheidker: 210-635-7744, Ext 206;  steves@vpracingfuels.com

Posted by on 20th April, 2016 | Comments | Trackbacks | Permalink
Tags: RACE TRACKS

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