BRIGGS & STRATTON TURNS TO VP FOR SMALL ENGINE FUEL!
VP TO FORMULATE AND PACKAGE FUEL FOR PRIVATE LABEL SALESVP has entered into an agreement with Briggs & Stratton (B&S), the world’s largest manufacturer of gasoline powered engines for outdoor power equipment, to provide Briggs & Stratton-branded fuel for gasoline powered engines. VP will produce three blends – an ethanol-free fuel for 4-cycle engines and two pre-mixed gas + oil blends (40:1 & 50:1) for 2-cycles. Each is formulated to include Briggs & Stratton’s Advanced Formula Fuel Treatment & Stabilizer, and will be packaged in quarts, gallons, 5-gallon pails and 54-gallon drums.
“We’re extremely excited to produce small engine fuel for Briggs & Stratton under this new license agreement,” said Bruce Hendel, Director-Consumer Product Sales for VP Racing Fuels. “To be selected as fuel supplier by the world’s premier manufacturer of small engines is an incredible testament to the innovation and quality of VP Small Engine Fuel products.”
B&S-branded Small Engine Fuel will be available for order by dealers effective immediately, for shipment in January 2014. For information regarding opportunities involving sales of B&S-branded small engine fuel, contact VP at 1-877-515-1733.