MEDIA SITS UP, TAKES NOTICE OF VP BRANDING PROGRAM
CSP MAGAZINE FEATURES VP RACING FUELS IN OCTOBER ISSUEAs VP’s retail branding program attracts more and more distributors and dealers, the media has also taken notice. In the current (October 2013) issue of “CSP,” the largest circulation publication targeted at the c-store industry, the magazine included a feature article about VP’s branding program. Drawing largely on the experience of VP partner Remington Oil, based in Antigo, WI, the article highlights the flexibility of VP’s program and the advantages that offers compared to major brands. Remington describes VP’s image as “sleek and sharp” and observes that VP’s “game-changing” credit card terms could “save the company as much as $35,000 per year in fees.”
Given VP’s reputation in motorsports and among performance enthusiasts, Remington foresees high-performance fuels becoming more of a destination purchase that will also provide the opportunity to sell VP’s premium additives. “We like the fact that people who run snowmobiles, personal watercraft and ATVs can visit our stations and (obtain the specialized fuels and additives they require) rather than take vehicles to a dealership.” There’s a lot to like about VP’s branding initiative according to Remington, so much so that the company is thinking about becoming 100% VP-branded in time.
For more information about VP’s branding program, contact:
Ted Tritt – 210-510-8409 or email@example.com
Matt Schuster - 210-784-6708 or firstname.lastname@example.org
Bryan Noonen - 210-289-6000 or email@example.com