DISTRIBUTOR OF THE QUARTER
STEVE CULTRERA, EASTERN VP SALESEastern VP Sales was originally started by Steve and JoAnn Cultrera to fuel their passion for drag racing and help out a local oval track racer by the name of Bobby Gahan. Little did Steve and JoAnn know that, at that time, they were setting the framework to build VP Racing Fuels' longest standing distributorship in the Northeastern U.S.
In 1976, Steve and Bobby put together an initial order for 12 drums from VP's only distribution point at that time - San Antonio, Texas. Seven years later, JoAnn started working at New England Dragway and eventually became their corporate secretary. At the time, there was no consistent fuel supplier at New England Dragway, so JoAnn had them start ordering one drum at a time, ultimately growing the track's fuel business to command its own "Fuel Shack" on site.
Eastern VP spread its wings and branched into motocross through a friendship with Rick Zielfelder who founded suspension parts manufacturer Factory Connection and now runs the six-rider GEICO Powersports Honda team competing in AMA Pro Motocross and Supercross. Furthermore, Steve met Roland Lachance, former crew chief for Tracy Gordon, while selling fuel at Oxford Plains Speedway, which initiated his involvement with Busch Series (now Nationwide Series) racing.
Steve regularly works with teams, such as Roush Racing, in efforts to keep Eastern VP's customers out in front. He and his crew are often referred to as “the fuel guys” at race events sanctioned by series like Rally America and the American Canadian Tour (ACT).
These days, VP has distributors throughout the world, but Eastern VP is proud to have a history dating back to a time when Steve Burns (Founder) was the voice answering the phone and arranging deliveries at the VP Headquarters.
When asked about his business and passions, Steve said, "Our love of motorsports (especially drag racing) is evident whenever you call Eastern VP. With Operations Manager Bob Taylor (resident circle track racer) on board, we all share a passion for advancement in all forms of motorsports. We enthusiastically serve our customers from the shop for however many hours it takes on Monday through Thursday, but on Fridays and weekends the shop is closed as we have "gone racing". You might see us at any racetrack, racing or helping one of our customers. ANY racetrack: drag strips, oval tracks, motocross tracks, snowmobile drags, boat races...That's what keeps us and our customers ahead."
"Steve was instrumental in establishing our presence in New England and Eastern Canada. He put out 110% effort from the day he started with us and continues relentlessly today. JoAnn and Bob, and Jerry Painchaud before him, do a great job with VP and with also with VP-Small Engine Fuels. They are entrenched in the community and we cannot thank them enough for their work," said Jim Kelly, Regional Manager of Eastern North America for VP.
Whether it's a 1600+ horsepower Pro-Stock drag car, a Mini-Stock or anything in between, Steve and Bob live to offer their experience, enthusiasm and "never too fast" mindset to keep VP customers running ahead of the competition.