With VP poised to launch several new product lines in the consumer market, James Rugg has been appointed Business Development Manager-Automotive, Consumer Products to leverage his experience in support of the effort.   That experience includes a broad and diverse background in all phases of the aftermarket industry.

“I’m very excited about joining the VP team,” said Rugg.   “From my time in the automotive aftermarket industry, I was very familiar with the VP brand and what it represented.   Its reputation for technological innovation and quality fuels is second to none and VP is clearly bringing the same expertise and passion to its consumer products.”  

“VP Small Engine Fuel already has established a beachhead in the outdoor power equipment industry with incalculable growth potential,” Rugg added. “VP’s upcoming line of performance chemicals, including fuel system cleaner, power boost and more, is sure to resonate with consumers already familiar with VP’s talent for achieving superior performance gains.   When you have a foundation like the VP brand to build on, it makes my job that much easier -- the value proposition speaks for itself.”

Rugg began his automotive career at the NAPA Distribution Center in Kent, WA, where he progressed through several positions before being promoted to Assistant Sales Manager in 1987.   In 1989 he was promoted to Sales Manager at the Distribution Center in San Antonio where he was very successful at growing sales and improving market penetration.   He was promoted to a new position in Dallas in 1992, responsible for training and development of all employees for a seven state region before moving up to Operations Manager for NAPA’s Distribution Center in Houston in 1996.  

In 1999, Rugg signed on with Royal Purple Lubricants as National Sales Manager.   While with Royal Purple, Rugg covered all areas of the U.S. and Canada, growing sales by opening up and training new distributors and their sales people.

For more information about VP’s automotive consumer products, contact James Rugg at 210-860-9868 or james.rugg@vpracingfuels.com.

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