VP Retail Brand Program Offers Distributors, Retailers Opportunity to Remove Billions From Major Oil P&Ls

As our retail branding program continues to gain traction every month, it’s clear the industry is taking notice.   During the last quarter, Arkansas-based Romine Oil, Michigan-based Tri-Lakes Petroleum, and Douglas Distributing and Winters Oil in Texas were among the distributors to have joined Team VP.  We have 30-40 stations either reimaged or in the process with more than 100 in the pipeline.  

The program will only accelerate with our new agreement with DTN, which enables direct delivery of credit card transaction information to the back-offices of distributors.   This is a major item of convenience to those that sign up for the VP brand and allows large organizations to take advantage of our discounted credit card rates.

With each step in the execution of our program, the major brands are closer to seeing their $6+ billion business reduced to $750 million!    That’s a big concern for the major brands and it should be – their model simply does not keep the interests of distributors and retailers in the forefront and cannot compete with VP’s model.   By investing $40-50,000 in your store’s image, the VP brand program can help transfer some of the major brands’ losses to your own balance sheet!

In several key respects, VP’s program is exactly like those of unbranded retailers like Wawa, Kwik Trip and Sheetz, capturing savings through reduced credit card fees and unbranded supply.   What sets VP’s program apart is the millions of dollars in performance-based national marketing support and new revenue opportunities with VP-branded products including our street legal VP101 unleaded gas, off-road performance fuels and more.  

We look forward to rocking the industry with our newest partners as we grow the VP brand.   Don’t be left behind!

For more information about VP’s branding program, contact:

Ted Tritt – 210-510-8409 or

Upper Midwest/Northeast
Matt Schuster - 210-784-6708 or

South Central/West
Bryan Noonen - 210-289-6000 or