Judging by the consistent crowd in and around the VP Racing Fuels booth at the recent NACS show in Las Vegas, the momentum of VP’s game-changing retail branding program is continuing unabated.  Attendees’ initial taste of VP’s presence came in the form of the NACS Show Guide displayed on magazine racks throughout the Las Vegas Convention Center and adorned with a “cover tip” featuring  a VP “Pit Crew” model graphically illustrating the savings available from the lowest credit card rates in the industry.  

VP’s booth featured an eye-catching image of a VP-branded station and staff who readily explained the substantial savings station owners can expect not only from VP’s low credit card rates but also from buying fuel on the open market.  In addition, VP introduced a variety of new-to-the-industry VP-branded products representing what Mike Frank, President of TMT Inc., describes as “entirely new revenue streams that no other company in the industry has any idea about,” including:
  • VP Small Engine Fuel, for 2- and 4-cycle outdoor power equipment
  • VP Madditives™, performance chemicals for automotive and powersport vehicles
  • VP 5-gallon Sportsman’s Containers®
  • VP-branded apparel
  • VP Racing Fuels, off-road blends sold in 5-gallon pails and stored in an enclosed metal Fuel Cube™
During their time in the booth, VP’s visitors were able to quench their thirst with beer dispensed from a specially outfitted gasoline dispenser while being attended to by VP’s beautiful Pit Crew models.  If, as VP’s president, Alan Cerwick, maintains, VP is all about “leading edge technology, Makin’ Power™ and having fun,” the atmosphere in the VP booth was a great illustration of the latter.

Station owners who missed the opportunity to visit VP’s booth are encouraged to contact its Wholesale Brand Directors  to learn how they can become more competitive, gain more control over their business and put more money in their pocket:


Ted Tritt – 210-510-8409 or

Upper Midwest/Northeast

Matt Schuster - 210-784-6708 or

South Central/West

Bryan Noonen - 210-289-6000 or

More information is available online at