BRANDING PROGRAM GAINS MOMENTUM AS DISTRIBUTORS ALIGN WITH TEAM VP

In the last few weeks, the VP Brand Program has gained a full head of steam as VP continues to gain new partners.   Some examples of key distributors who have signed include C ary Oil, Duncan Oil, Bazco Enterprises, R.E. Powell, RK Distributing and Accent Fuels.   Collectively, these distributors service more than 2,250 retail locations, offering the opportunity for expansion of the VP brand across 27 states!

VP’s new partners are aggressive, growth-oriented marketers who see the coming changes in the fuel industry and understand the importance of partnering with an organization like VP Racing Fuels and our game changing brand program.   Their buy-in validates the strength of the VP brand and our ability to deliver the biggest competitive advantage to date.

Our newest partner, Cary Oil, has nearly 500 retail outlets in its major branded wholesale distribution network representing just a third of its total business which is based in Cary, NC.   This partnership will facilitate the growth of VP-branded retail stores in 18 states from the Atlantic coast to New Mexico.   According to Mark Maddox, Vice President-Branded Marketing for Cary Oil, VP offers a trend-setting and nationally recognized fuel brand image coupled with a compelling, ultra-competitive credit card processing offer, as well as new revenue streams.

Grandview, Washington-based RE Powell services more than 300 retail dealer sites in Washington, Oregon and Idaho.   Justin Christensen, RE Powell’s Director of Marketing and Sales , sees VP’s brand program offering the best of both worlds—a first class branded image and the pricing flexibility that comes along with unbranded fuel supply.   He’s also seen real excitement among his customers for VP’s Fuel Cage Program, providing for the retail sale of VP’s high performance race fuels in 5-gallon pails.  

Duncan Oil services 200 retailers in more than 14 states stretching from Virginia to Minnesota.   Roger McDaniel, President of Duncan Oil, thinks the customer loyalty VP has generated over the years among performance enthusiasts will migrate to other consumers and make VP the ‘next cool thing’ for gasoline retailers. He especially likes VP’s commitment to maintaining some program exclusiveness, allowing both the retailer and distributor to grow and compete with those just offering traditional programs.   He also sees VP’s Fuel System Cleaner and Power Boost dispenser add-on as unique in the industry and sure to create a lot of buzz with retailers and customers.

RK Distributing distributes fuel to more than 200 convenience stores in the Oklahoma City and the surrounding area.   Vice President Steve Hanska feels that VP’s brand model is innovative, offering dealers solutions that other wholesale and major brands don’t provide – a first class brand that differentiates his customers from the competition and provides additional profits to their bottom line.  

Operating in Michigan, Ohio, Indiana and Tennessee, Bazco Enterprises owns and operates 22 corporate stores in southeast Michigan, with a customer base of more than 60 dealers. Aly Bazzi,

President, sees the following that VP has gained through motorsports as an added value for its brand and VP’s quality automotive products offering new revenue streams that will help his dealers be more profitable.  

Accent Fuels operates three retail stations and delivers gasoline and other products throughout western Pennsylvania. In addition to VP’s superior marketing capabilities, Accent’s President, Mark Coleman, saw a strategic opportunity with VP, given his retail stores are located close to several race tracks and a technical school specializing in building race cars.   No doubt the VP brand will become a destination for those students and racers!

We’re excited to have aligned with these great companies that will sustain VP’s high quality professional standards while bringing the energy and commitment required to expand the VP brand in their respective geographies.  In signing on with our program, these companies recognize the vital changes needed in the fuel industry and the VP model as the way to bring them about.  

For more information about VP’s branding program, contact:

Southeastern/Mid-Atlantic
Ted Tritt – 210-510-8409 or ted.tritt@vpracingfuels.com

Upper Midwest/Northeast
Matt Schuster - 210-784-6708 or matt.schuster@vpracingfuels.com

South Central/West
Bryan Noonen - 210-289-6000 or bryan.noonen@vpracingfuels.com

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