Four New Distributors Sign On To Retail Brand Program

Sandri Energy, Desert Fuels, Perfect Petroleum and Magness Oil Company are the newest distributors to commit to VP’s retail branding program.  Massachusetts-based Sandri Energy will be using the VP brand to grow its footprint in the Northeast while New Mexico-based Desert Fuels has committed to convert six stores in Albuquerque with more to come throughout its operating territory in the Southwest U.S.   Arkansas-based Magness Oil will help plant the VP flag in Arkansas, Missouri, Kansas, Tennessee, Alabama, Georgia and Texas, and Perfect Petroleum has the potential to expand VP’s brand from its base in Florida throughout the Southeast, as far west as Oklahoma and as far north as Pennsylvania and Massachusetts. 
“VP’s program offers significant benefits to station owners, in effect offering the benefits of a major brand without the cost,” said Tyler Van Epps, Director of Motor Fuels for Sandri Energy.  According to Jay Kennedy, Vice President of Asset Management for Desert Fuels, VP’s program will help his company reach new markets, in particular “race fans and performance enthusiasts that we’ve never successfully reached before.  Unlike other brands, VP also brings additional profit centers to the table with its additives, specialty fuels, race fuels and branded apparel.”  

VP welcomes its new partners and looks forward to growing our businesses together.  For more information about VP’s retail branding program, visit VPRacingFuels.com/Branding or contact:

Ted Tritt – 210-510-8409 or ted.tritt@vpracingfuels.com

Upper Midwest/Northeast
Matt Schuster - 210-784-6708 or matt.schuster@vpracingfuels.com

South Central/West
Bryan Noonen - 210-289-6000 or bryan.noonen@vpracingfuels.com