SAPP BROS. MAKES CREATIVE USE OF MAD SCIENTIST

Doug Coziahr, Retail Sales Manager for Sapp Brothers, Inc., “At a BP site that we purchased in Lincoln, Nebraska, I saw the opportunity to create more of a destination instead of a typical c-store by branding with VP Racing Fuels.  We developed large window clings, murals and other materials to market the brand throughout the store, then we brought in 5-gallon pails of race fuel and VP-branded apparel.” 

“This site had been moving around 24,000 gallons per month and within the first few months after converting to VP, the site has doubled its gallons.  The VP products created more profit centers and consequently a higher ROI for the store.  Many new customers inquire about local races and pick up a VP shirt or hat and some snacks before they go to the track.  I would strongly encourage people to consider branding with VP Racing Fuels.”