Increased Viewership for TORC Benefiting VP Brand

Appearance by Jesse James at Sturgis Event Increases Profile

TORC: The Off-Road Championship has seen steadily increasing viewers, website visitors, and social media followers this season, all to the benefit of VP Racing Fuels, the series'  Official Fuel Supplier. Social Media impressions have risen steadily throughout the year, nearly tripling in four months. That increase has benefited VP, as well. In race mentions of VP, signage, and tech tips have all been utilized to show the vast array of products, and their respective benefits for racers and consumers. 

TORC will have an added boost for the round at the famous Sturgis Motorcycle Rally - renowned motorcycle builder Jesse James will compete in the Pro 2 class. James brings off-road experience, but was drawn to the full contact nature of TORC. " We’re bumpin’ and bangin’, tearing doors off and hoods off from contact. These trucks jump 200 feet in the air at speeds over 100MPH. It’ll be some of the best racing these people have ever seen," James said.

TORC President BJ Birtwell said James’ involvement in the inaugural race at The Chip is a positive start for what will be a permanent off-road racing facility there. “The addition of Jesse James to our PRO 2WD field is certainly going to stir up some conversation and be a great way to kick off TORC Racing in Sturgis."

For information on TORC livestream and TV schedules go to