VP RENEWS AS OFFICIAL FUEL OF TORC SERIES
VP Racing Fuels renewed as the Official Fuel for the 2015 season of TORC: The Off-Road Championship Presented by AMSOIL, the nation’s premiere short-course, off-road racing series. TORC competitors have been powered by VP’s high-performance racing fuels throughout the first half of the season and it has been exciting. The 800 horsepower trucks have commanded attention at every round.
“After a successful inaugural season last year, we’re excited to extend our partnership with TORC and work with BJ Birtwell to continue executing his vision and growing the series,” said Chris Wall, VP’s Chief Marketing Officer. “The TORC series provides a unique opportunity to build awareness for VP Racing Fuels and our growing roster of consumer products, as well as the VP-branded gas stations that are part of our retail branding initiative.”
As the Official Fuel of TORC, VP provides trackside fuel service at each event, which will include an online pre-order procedure to provide for convenient delivery of specific fuels to teams at the track. VP will gain extensive brand visibility through media exposure including television, radio, print, digital and social media as well as track signage at TORC events.
“TORC is thrilled to continue its partnership with VP Racing Fuels,” said TORC Series President, BJ Birtwell. “They power championship winning race vehicles all over the world in virtually every kind of motorsport. We’re looking forward to working with them to drive awareness and consideration for their products, gas stations and convenience stores.”
For more information on TORC visit torcseries.com