VP CREATES BUZZ WITH MUSIC VIDEO ON SOCIAL MEDIA

VIDEO EMBLEMATIC OF VP’S NON-TRADITIONAL MARKETING SUPPORT

VP Racing Fuels recently released its first full-blown music video, “High Gear,” featuring fast cars, hot girls, and a hard-driving original music score performed by the JC All-Stars band.   "In contrast to major brands, the VP brand is fresh, edgy and fun, which is perfectly illustrated by its first music video," according to Steve Scheidker, VP’s Director of Marketing.   “No other brand can create buzz with nontraditional marketing programs in this manner.   And as distributors and dealers learn how VP’s program also gives them more freedom and control over their business, the advantages of rebranding with VP become self-evident.”

Viewable at http://www.youtube.com/watch?v=UEPmA39CXeA , the video’s playful storyline follows three supermodels who each take on a fast car in a new sporting concept dubbed “Dragnastics,” concluding with an unexpected and entertaining finale.   “Just as it’s pushed the limits with leading-edge race fuel formulas over the years, VP’s cutting-edge attitude and innovative marketing programs will support our retail branding partners in a way other brands can’t follow,” added Scheidker.   “Beyond the brand awareness inherent in our widespread presence throughout motorsports, we’ll leverage social media and other tactics to reach a younger demographic that is so important to the growth of any business.”

For more information about VP’s retail branding program, visit VPRacingFuels.com/Branding or contact:

Southeastern/Mid-Atlantic
Ted Tritt – 210-510-8409 or ted.tritt@vpracingfuels.com

Upper Midwest/Northeast
Matt Schuster - 210-784-6708 or matt.schuster@vpracingfuels.com

West
Bryan Noonen - 210-289-6000 or bryan.noonen@vpracingfuels.com