VP REVS UP CUSTOMER INTEREST WITH WAYNE FUELING DISPENSERS AND VIDEO-AT-THE-PUMP
Wayne, a global innovator of fuel dispensers and technologies, announced it has aligned with VP Racing Fuels to provide equipment for sites across the Midwest, Mid-Atlantic, and southern United States. These selected sites will receive Wayne Ovation TM fuel dispensers equipped with the inOvationTV™ media program. The relationship includes a complimentary offer for VP Racing Fuels retailers to upgrade to the Ovation LX dispenser. They will also enjoy discounted prices on premium Wayne equipment that will help them further differentiate their fueling sites against competitors.
As an equipment supplier for VP, Wayne will be able to provide its premium dispensers and technology to numerous retail partners across the country. The inOvationTV media platform provides the opportunity to help build the VP Racing Fuels brand and drive retail customers into its retail stores to purchase VP-branded products. With video-at-the-pump focused on VP Racing Fuels’ 40 years of winning performance in motorsports, inOvationTV media programs will help build affinity for the retail stores and credibility for its consumer products. It also will be used to help drive increased attendance and television viewership of race events promoted by VP Racing Fuels’ race series partners, including the Tudor United SportsCar Championship, TORC (The Off Road Championship), World of Outlaws Sprint Cars, and others.
“Through exciting racing footage, we’ll enhance the customer experience while using the platform to help drive overall gallons and premium gallons along with awareness for our packaged consumer products. Aligning ourselves with Wayne will drive increased interest at our fueling sites and at the racing sites of our industry partners, as well as increased sales of VP Madditive™ performance chemicals and other in-store products,” said Alan Cerwick, President of VP Racing Fuels.
The relationship also includes a complimentary offer for VP Racing Fuels retailers to upgrade to the Ovation LX dispenser. They will also enjoy discounted prices on premium Wayne equipment that will help them further differentiate their fueling sites against competitors.