VP Racing Fuels Latest News


RSI PETROLEUM SIGNS ON WITH VP RACING FUELS BRANDING PROGRAM


Distributor to Help Expand VP Brand in Southern California

 

SAN ANTONIO, TX (May 5, 2016) Officials with VP Racing Fuels today introduced Ramos/Strong, Inc., dba RSI Petroleum Products, as the newest partner in its retail branding program.  Based in Mojave, California, RSI supplies 60 retail sites throughout Southern California, primarily east of the Sierra Nevada range.

 

“We’ve done well in the unbranded retail market, but VP Racing Fuels takes that concept to another level,” said Larry Mitchell, Vice President, Secretary & General Manager of RSI.  “The ability to purchase unbranded supply at a lower cost is key to competing with the independents, but the VP brand also has greater appeal to the performance enthusiasts in our customer base.  With each VP-branded site carrying 5-gallon pails of race fuel, they’ll attract this key customer segment and generate a significant new revenue stream, particularly at sites near racing and recreational venues like the Glamis sand dunes.

 

“VP’s branded additives and small engine fuels also generate new revenues and their low credit card fees will reduce our expenses.  All these factors serve to increase profits so it was an easy decision for us and will be more beneficial to our dealers.”

 

“RSI Petroleum has used the unbranded model to build a successful business, so they quickly recognized how they can leverage the added value VP brings to enhance that model,” said Alan Cerwick, President of VP Racing Fuels.  “Southern California represents a relatively untapped market for us so we’re excited to partner with RSI and work together to grow our businesses in that region.”

 

About RSI Petroleum

RSI offers a variety of services including bulk gasoline and diesel fuel delivery, lubricants, branded and unbranded retail service contracts, cardlock fueling, and remote tank monitoring.  Bulk fuel services range from 100 gallon bobtail deliveries to 9,000 gallon truck and trailer deliveries.  RSI offers a wide variety of branded and unbranded gasoline and diesel products to commercial fleets and retail gasoline stations, along with bulk and packaged lubricants.


About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business. 

 

Best known  as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.

 
-30-


CONTACTS:


RSI

Larry Mitchell: 661-824-4250 ;  lm@rsipetroleum.com

 

VP Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels

Posted by on 5th August, 2016 | Comments | Trackbacks
Tags:

Bookmark and Share

The trackback URL for this page is http://www.vpracingfuels.com/trackback?post=32812920


Trackbacks

There are no trackbacks for this post


Comments

There are no comments for this post


Post a Comment

HTML is not allowed in comments, http://... will be automatically linked.


Name (required):


Email Address (not displayed):


Comment (required):


To help prevent spam, please enter the word darn here:

The world of racing moves at high speeds! Keep up with it by following our blog, featuring weekly updates with the best stories and latest news from around the industry.

When you crave the most power, best performance and top fuel consistency, you turn to VP Racing Fuels. And when you crave the latest high-octane news and notes from the fast lane, you turn to the blog of the world leader in race fuel technology!

More news archives


Archives

August 2016
May 2016
April 2016
March 2016
December 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
December 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011

Tags

#71 MASTERSBILT (1)
116 OCTANE (1)
12 hours of sebring (1)
2-CYCLE (1)
2012 (4)
2012 RACE SEASON (10)
2013 (1)
2013 VP CALENDAR (1)
2013 VP PIT CREW PIN-UP (1)
24 hours (1)
250 (2)
4 STROKE (3)
4-CYCLE (1)
450 (1)
450CC (2)
5 GALLON PAILS (3)
50:1 (1)
<300 HP (1)
ALMS (4)
AMA (4)
AMA MOTOCROSS (1)
AMA PRO (1)
AMA SUPERCROSS (7)
AMA SUPERCROSS 2012 (1)
AMA supercross (1)
AMATEUR (1)
AMERICAN LE MANS (2)
AMERICAN LE MANS SERIES (1)
AMG-EMI (1)
AMSOIL (1)
ANAHEIM 1 (1)
ANTOINE L'ESTAGE (1)
APPROVED FUEL (1)
ARENACROSS (1)
ATV (2)
ATV MX (1)
ATVS (1)
AUCTION (2)
Alexis DeJoria (1)
American Canadian Tour (1)
BABBITT (1)
BAJA (1)
BAJA 1000 (1)
BEAUTIFUL (1)
BEHIND THE SCENES (1)
BIG AIR (1)
BIG BLOCK (4)
BILL (1)
BILLY OGLE JR. (1)
BITD (1)
BJ BALDWIN (1)
BLAKE BAGGETT (1)
BOBBY PIERCE (1)
BOOST (1)
BRADY SMITH (1)
BREAST CANCER AWARENESS (2)
BREAST CANCER AWARENESS MONTH (2)
BROWNSTOWN SPEEDWAY (1)
BRYCE MENZIES (2)
BULLS GAP (1)
Benoit (1)
C-STORES (3)
C10 (1)
C11 (1)
C12 (5)
C16 (1)
C23 (2)
C25 (1)
C85 (1)
C9 (4)
CALENDAR (1)
CANADIAN RALLY CHAMPIONSHIP (1)
CARL RENEZEDER (1)
CARS Pro Cup Series (1)
CBR600RR (1)
CHAD REED (1)
CHAD WIENEN (3)
CHARITABLE CONTRIBUTIONS (2)
CHARITY (1)
CHARLIE MULLINS (1)
CIRCUIT RACING (1)
CITROEN (1)
CLASSIC CARS (1)
CMRC (1)
COLE SEELY (1)
COLTON UDALL (1)
CONTINENTAL TIRE SPORTSCAR CHALLENGE (1)
CORVETTE (1)
CRATE HORSEPOWER (2)
D113 (1)
D12 (1)
DARRELL LANIGAN (2)
DAVID HIGGINS (2)
DAVID KAMO (1)
DAVID VIZARD (1)
DBI BREAK-IN FUEL (1)
DEALER EXPO (1)
DENNIS ERB JR (1)
DESERT RACING (1)
DIRT (1)
DIRT BIKE (1)
DIRT LATE MODEL (1)
DIRT SPORTS (5)
DIRT TRACK WORLD CHAMPIONSHIP (2)
DIRTBIKE (1)
DIRTBIKES (2)
DIRTCAR (2)
DON O'NEAL (2)
DRAG RACING (3)
DRIVER OF THE YEAR (1)
DSPORT (2)
DYNO (1)
E-85 (1)
E-85 RACE FUEL (1)
E85 (1)
ECONOMICAL (1)
ELDORA DREAM 100 (2)
ERIC WOOD (1)
ETHANOL (1)
ETHANOL PROBLEMS (1)
EVASIVE MOTORSPORTS (1)
Erica Enders-Stevens (1)
FIA (1)
FIA RALLY (2)
FIM (2)
FIM MOTORCYCLE (3)
FIX-IT FUEL (1)
FORD RACING (1)
FOUR STROKE (2)
FOUR WHEELER (1)
FREE TICKETS (1)
FRS (1)
FUEL CAN (1)
FUEL HANDLING (1)
FUEL HIERARCHY (1)
GATER (1)
GENERATORS (1)
GIVEAWAY (1)
GNCC (3)
GRAND NATIONAL CROSS COUNTRY SERIES (1)
GREDDY (1)
GT (1)
HARLEY DAVIDSON (1)
HELL TOUR (1)
HIGH PERFORMANCE (1)
HIGHER OCTANE (4)
HONDA (1)
HONDA CRF450X (1)
HOONIGAN RACING (1)
HORSEPOWER GAIN (1)
HURRICANE RELIEF (1)
HURRICANE SANDY (1)
IJSBA (1)
IMSA (1)
JCR HONDA (1)
JENNIFER GONZALEZ (1)
JENNIFER IRENE (1)
JENNIFER JANESKO (1)
JESSA HINTON (1)
JETT TUNING (1)
JGRMX (1)
JIMMY MARS (1)
JOHN BLANKENSHIP (2)
JOHNNY CAMPBELL (1)
JON HENRY RACING (1)
JUG (1)
KAILUB RUSSELL (1)
KAWASAKI (8)
KEN BLOCK (1)
KLAUS GRAF (1)
KNOXVILLE NATIONALS (1)
KTM RACING (1)
KX450F (1)
LAKE HAVASU (1)
LAMBORGHINI (2)
LASALLE SPEEDWAY (1)
LATE MODEL (2)
LATE MODEL PLUS (10)
LC7 (1)
LEN SAMMONS (2)
LIAM DORAN (1)
LICENSING (2)
LIME ROCK PARK (1)
LOCTITE (1)
LOLMDS (1)
LONG BEACH (1)
LORETTA LYNN'S (1)
LOUDON CLASSIC (1)
LUCAS DIRT OIL LATE MODEL (2)
LUCAS LUHR (1)
LUCAS OIL LATE MODEL DIRT SERIES (2)
LUCAS OIL OFFROAD (1)
LUCAS OIL OFFROAD RACING (1)
M1Methanol (1)
M5 Methanol (1)
MAKIN' POWER (12)
MAKIN' POWER! (12)
MECHANIC IN A BOTTLE (1)
MIKE MARLAR (1)
MILLER MOTORSPORTS PARK (1)
MODELS (1)
MONSTER ENERGY (3)
MONSTER ENERGY KAWASAKI (4)
MOTOCROSS (1)
MOTOCROSS ACTION MAGAZINE (1)
MOTORCROSS ACTION MAGAZINE (1)
MOTORSPORT 100 (1)
MOTORSPORT CONTAINER (4)
MOTORSPORT CONTAINERS (1)
MOTORSPORTS 2012 (2)
MOTORSPORTS 2013 (1)
MOTOUSA.com (1)
MR-PRO 5 (1)
MR-PRO 6 (6)
MR-PRO6 (3)
MR12 (3)
MRX02 (1)
MS109 (3)
MUSCLE MILK (1)
MUSIC VIDEO (1)
MX SPORTS (1)
NATIONAL CHAMP (1)
NATURALLY ASPIRATED (1)
NBC SPORTS (1)
NE DIRTCAR RACING (3)
NEBRASKA IOWA SUPPLY (1)
NEW DESIGNED (2)
NEW ENGLAND FOREST RALLY (1)
NEW FORMULAS (2)
NEW PRODUCT (1)
NEW YEAR NO LIMITS (1)
NHRA (4)
NISSAN GTR (1)
NORTHEAST (1)
OFF-ROAD (2)
OFFICIAL FUEL (11)
OLIVER GAVIN (1)
OPEN WHEEL (1)
OREGON TRAIL (1)
OUTDOOR POWER EQUIPMENT (1)
OVAL TRACKS (1)
OXYGENATED FUEL (5)
PARTNERSHIP (5)
PEFORMANCE APPAREL (1)
PETROMARK (2)
PICKETT RACING (3)
PINK (3)
PINK JUGS (3)
PORSCHE GT3 (2)
POWERSPORTS (17)
PRE-MIXED (1)
PREVENT CANCER FOUNDATION (3)
PRO 2 (1)
PRO CIRCUIT (1)
PRO STOCK (2)
PRO2 (1)
PRO4 (1)
PROJECT BIKE (1)
PROTOTYPE LITES (1)
PWC (1)
Q16 (2)
QUAD (1)
RACE CAR SHOW (1)
RACE TRACKS (3)
RACING (1)
RALLY (3)
RALLY AMERICA (2)
RALLY MAX (2)
RALLY PLUS (1)
RALLYCROSS (1)
RALLYE PERCE-NEIGE (1)
RALLYMAX (1)
RALLYPLUS (1)
RANDY WEAVER (1)
RE POWELL DISTRIBUTING CO (1)
ROAD RACING (1)
ROBBIE MADDISON (1)
RPM WORKSHOPS (1)
RYAN DUNGEY (1)
RYAN VILLOPOTO (4)
SAN DIEGO (1)
SCION (1)
SCORE (1)
SCORE BAJA 500 (1)
SEBASTIAN LOEB (1)
SEF SMALL ENGINE FUEL (2)
SHANE CLANTON (1)
SMALL ENGINE FUEL (1)
SMALL ENGINES (1)
SNEAK PEAK (1)
SNOWSHOE (1)
SOUTHERN NATIONALS (1)
SOUTHERN NATIONALS SERIES (1)
SPEC FUEL (5)
SPRING SHOOTOUT (1)
SPRINT CAR (1)
SSB (1)
STAR MAZDA (1)
STARTING LINE RESIN (1)
STI (1)
STOCK (1)
STRONGHOLD MOTORSPORTS (1)
SUBARU (3)
SUMMER NATIONALS (1)
SUPER PRODUCTION CLASS (1)
SUPER STOCK (1)
SUPERBIKES (1)
SUPERCROSS (4)
SUSQUEHANNOCK TRAIL (1)
T4 (3)
TANNER FOUST (1)
TEAM MONSTER ENERGY (2)
TEAM PELFREY (1)
TEST AND TUNE (1)
TEXAS BAJA (1)
THE WORLD LEADER IN RACE FUEL TECHNOLOGY (2)
TIM MCCREADIE (2)
TIMMY WEIGAND (1)
TORC (1)
TRACTION COMPOUND (2)
TRADESHOW (1)
TRANS-AM (1)
TRAXXAS (1)
TRAXXAS TORC SERIES (1)
TREY CANARD (1)
TROPHY TRUCK (2)
TROPHY TRUCKS (1)
TUDOR UNITED SPORTSCAR CHAMPIONSHIP (3)
TUNER (1)
TURBO (1)
TWO STROKE (1)
TWO TWO MOTORSPORTS (1)
TWO-GROOVE (1)
TYLER MCSWAIN (1)
Tony Schumacher (1)
U4.4 (1)
UMP DIRTCAR (1)
UNLEADED (2)
UTVS (1)
V-TWIN (1)
V8 (4)
VOLUSIA (1)
VP 100 (1)
VP APPAREL (1)
VP BRANDED STATIONS (3)
VP EAST (1)
VP FUEL CAGES (1)
VP LATE MODEL PLUS (5)
VP MIDWEST (1)
VP MOTO (1)
VP VINTAGE (1)
VP-APPAREL.COM (1)
VP-SEF (1)
VP100 (4)
VP110 (5)
VPR (4)
WESTERN STATES PETROLEUM (1)
WORLD LEADER IN RACE FUEL TECHNOLOGY (7)
WORLD OF OUTLAWS (5)
X16 (1)
XC1 (1)
XD (1)
YAMAHA (2)
ZX-14R (1)
a1 (1)
action express (1)
ama (1)
anaheim (1)
bmw (1)
branding (2)
brian brown (1)
bryan rowland (1)
c50 (1)
canadian rally (1)
canard (1)
carlin (1)
charlotte (1)
chip ganassi (1)
chris borich (2)
cobra (2)
continental tires (1)
continental tires cup (1)
cooper webb (2)
corvette (2)
cota (1)
daytona (2)
dennis erg (1)
dirt tracks (1)
dirtcar (1)
donny schatz (3)
doug peterson (1)
drag racing (2)
ed jones (1)
fmf (1)
ford (1)
formula drift (1)
fuel (1)
fuel station (1)
fuel stations (2)
gncc (2)
gopher dunes (1)
grc (1)
honda (1)
imsa (4)
indianapolis motor speedway (1)
indy lights (2)
ironman (1)
isle of man (1)
jack harvey (1)
jamie mcmurray (1)
jegs (1)
jeremy martin (1)
jessy nelson (1)
jp morgan (1)
kailub russell (1)
karting (1)
ktm (3)
kyle larson (1)
l'estage (1)
las vegas (2)
late model (1)
late model plus (1)
lime rock (1)
long beach (1)
loretta lynn's (1)
matt sheppard (1)
mazda (1)
memo rojas (1)
millsaps (1)
monster energy cup. las vegas (1)
motocross (4)
motor mile (1)
motorcycles (1)
mrx02 (1)
mx (2)
new england drag way (1)
new products (1)
nhra (3)
official fuel (1)
orlando (1)
pirelli (1)
pre-mix (1)
press release (1)
products (1)
racing industry (1)
red bull (1)
regional (1)
rhys millen (1)
rio hotel (1)
road america (1)
rolex 24 (1)
rpm (1)
ryan tuerck (1)
ryan villopoto (1)
san diego (1)
sandpaper national enduro (1)
scott dixon (1)
scott pruett (1)
sebring (1)
shannon babb (1)
skusa (1)
small engine fuels (1)
st petersburg (1)
star fuel (1)
star racing (2)
stations (1)
stay wet (1)
steve kinser (1)
stormy scott (1)
super dirt car (1)
super dirtcar (1)
supercross (4)
superkarts usa (1)
supernationals (1)
t2 (1)
texas motor speedway (1)
the hunt (1)
time trial (1)
tony kanaan (1)
tony stewart (1)
torc (1)
trans am (1)
troy lee designs (1)
tudor united sportscar (2)
tudor united sportscar challenge (1)
two stroke (1)
usmts (2)
vp (3)
vp branding (2)
world challenge (1)
world finals (1)
world of outlaws (3)
wounded warrior (1)
x1-r. caleb holman (1)
x1r pro cup (1)
yamaha (2)

World Headquarters   |    7124 Richter Road   |    Elmendorf, Texas   |    Phone 210.635.7744   |    Fax 210.635.7999 Powered by ASENZ 360.