VP Racing Fuels and WC Vision, the parent company of the Pirelli World Challenge series, announced a five-year partnership making VP the Official Fuel Supplier for all cars in the series starting in 2015. 

The agreement includes a number of partner marketing elements including the VP Racing Fuels “Hard Charger” Award to be presented to the driver who gains the most positions during each race and the VP Racing Fuels “Acceleration Cone,” an element that will be mentioned by series commentators during each race broadcast.  Additionally, VP Racing Fuels branded checkered flags will be used at all series races.

“After working with Scott Bove over the last couple of years to accomplish this, we’re thrilled to begin a 5-year partnership with such a fast-growing, progressive series,” said Bruce Hendel, Director-Consumer Product Sales for VP Racing Fuels. “With production-based cars running VP’s street performance fuels, the Pirelli World Challenge Championship Series provides a great platform for promoting our retail VP-branded gas stations and convenience stores, as well as our Madditives™ line of performance chemicals. And no one is more excited about our partnership than our founder, Steve Burns, a passionate road racer who plans to compete in the series starting in 2015.”

"We are excited to sign this partnership with VP Racing Fuels," said WC Vision President and CEO Scott Bove. "I've been talking with Steve and Bruce now for a couple of years about an agreement that would be a true partnership, with us pulling together to promote both of our brands and not just a supplier arrangement.  I'm happy to say we got it done and I look forward to working with them."

The Pirelli World Challenge season is eleven rounds at some of the best road and street circuits in North America. The first race if March 6-8, 2015 at Circuit of the Americas in Austin, TX.