VP RACING FUELS BECOMES THE OFFICIAL FUEL OF NE DRAGWAY


EPPING, NH (January 4, 2011) After a seven year hiatus New England Dragway General Manager Joe Lombardo is welcoming back VP Race Fuels as the track’s official race fuel.  The announcement reopens the track’s relationship with Eastern VP Fuels Sales of Eliot, Maine as part of a multi-year deal.

"We're excited about partnering with an industry leading brand like VP Racing Fuels," said Lombardo. "The trackside service and product knowledge provided by Eastern VP, VP's largest northeast distributor, is second to none". Lombardo continued, "I'm confident our racers will welcome the availability of the full VP product line and the extensive knowledge of drag racing headed by its owner Steve Cultrera."

New England Dragway recently joined the National Hot Rod Association and is scheduled to host an NHRA Division 1 Lucas Oil Drag Racing Series event July 22 – 24, 2011 and is being considered as host to a NHRA National Event in 2012.

"VP is the Official Racing Fuel of the NHRA and we have a very strong presence at the premiere NHRA tracks in the region such as Atco, Cecil County, Lebanon Valley, Englishtown, and Maple Grove," said Jim Kelly, Corporate Director of Sales & Marketing at VP. "Steve and JoAnn Cultrera of Eastern VP were the first VP distributors in New England.  They’re responsible for planting the VP flag in the region back in the late 70's and have maintained a close personal relationship with New England Dragway and Joe Lombardo. We're really pleased to have VP's red white and blue back in Epping."

As part of the agreement VP's C-12 will be provided in bulk (their longest running high performances blend). All other blends will be readily available on site at the track in drums and pails to be dispensed by the gallon effective April 2011. Eastern VP will also be the new major sponsor for New England Dragway's E.T series. "Sponsoring the ET series really hits close to home for us" Steve Cultrera added.  "We've been involved with spreading VP's name for a couple years now with our company’s Super Comp dragster, which is driven by my son Kyle."  He concluded with, "We are honored to be able to give back to the ET racers because they are responsible for making Eastern VP Fuel Sales the success it  is today."

In addition to availability for its drag racing community New England Dragway will also have VP for sale at its motocross venue, MX 101.  “VP is the only choice that makes sense,” notes Lombardo adding, “They are the only race fuel that can accommodate all of our competitors, whether they are drag racers or motocross enthusiasts.”

VP Racing is the Official Racing Fuel of NHRA Championship Drag Racing, American Drag Racing League (ADRL) American LeMans, and World Racing Group, among nearly 60 VP-sponsored series.

In addition to fuels, VP’s product line includes performance chemicals, specialty lubricants and traction compounds–each designed to produce the most power and best performance in their respective racing applications.  Lombardo and his staff are already familiar with part of VP’s product line having used its Lane Choice product to provide superior traction for their competitors.  “We’ve tried them all and nothing works as well as VP Lane Choice,” added Lombardo. 

More information about their full product line can be obtained from VP’s website – vpracingfuels.com

Contacts: 
New England Dragway, Joe Lombardo, 603-679-8001 ; ( joe@nedragway.com )
VP Racing Fuels, Jim Kelly, 302-368-1500; jimkelly@vpracingfuels.com ; Steve Scheidker, 210-635-7744; steves@vpracingfuels.com