Latest Price Report Provides Stark Contrast Between Majors and Independents

You’ll recall one of the big advantages of VP’s retail brand program is the freedom to buy fuel at low rack.   The article reported by CSP Daily News below provides clear evidence how important that feature is in today’s marketplace.   After reading the article, ask yourself why not a single major brand appears on the list and where that leaves you if you’re tied to a major brand.

(As reported by CSP Daily News – January 16, 2014)


BROOKLYN PARK, Minn. -- The lowest-priced gasoline brands are aggressive, and they're getting even more so.

That's the gist of latest ranking of the top 25 most competitive gasoline brands in the U.S. by GasBuddy, a provider of mobile fuel price apps and pricing analysis. To compile its annual list, GasBuddy sorts through around 35 million gasoline prices, comparing brands' pump offering by ZIP code to the average price of their local competitors. It then tabulates the results and rates each brand by the average discount it delivered versus the average pump prices in its competitive area.

For the second year in a row, warehouse club chain Costco Wholesale Corp. topped the national ranking, with an average 2013 discount of 14 cents per gallon compared to its competitors. And the chain keeps getting more aggressive: According to GasBuddy, that discount was almost 10% greater than the Costco's brand's 2012 discount.

In second place, Tesoro Corp.'s Arco brand delivered an average daily discount of 13.5 cents per gallon--8.5% greater than the price differential in 2012, according to GasBuddy.

Supermarket and mass merchandiser fuel brands dominated the top 10, such as The Kroger Co.'s Fred Meyer chain, which offered a discount of more than 10 cents per gallon. Western supermarket chain Smith's Food & Drug Centers Inc.'s Smith's brand gave a 6.2-cent-per-gallon discount. These brands were followed by Safeway, Stop & Shop, Kroger, H-E-B and Fry's Food Stores, with average 2013 discounts of more than four cents per gallon.

Two more big-box operators--Sam's Club and BJ's Wholesale Club--ranked fifth and sixth in the Top 25, offering discounts of 10.1 and 9.3 cents per gallon, respectively. Kroger's Quik Stop convenience store division ranked third most aggressive, pricing 12.5 cents per gallon below competitors, according to GasBuddy.

Other c-store brands in the Top 25 included USA Petroleum, Maverik, Murphy USA, Delta, Jet-Pep, Raceway, Murphy Express, Kwik Shop, RaceTrac, E-Z Mart and Wawa. Travel-center brands Flying J and Pilot, both owned by Pilot Flying J, also made the list.


Contact VP today to find out how you can make more money, be more competitive and get more control over your business!

Southeastern U.S.

Call Ted Tritt -  210.510.8409

Northeastern U.S.

Call Matt Schuster -  210.784.6708

Western U.S.

Call Bryan Noonen -  210.289.6000