VP Racing Fuels To Continue As Official Fuel Provider, Proud Partner Of IMSA In Multi-Year Agreement
DAYTONA BEACH, Fla. (Aug. 3, 2017) – VP Racing Fuels, Inc. has been fueling race cars in the IMSA WeatherTech SportsCar Championship since its inception in 2014 and has fueled several other International Motor Sports Association (IMSA)-sanctioned series for the past several years as well.
And via a long-term partnership extension confirmed today by IMSA and VP Racing Fuels, the company will continue to fuel IMSA race cars for the foreseeable future. As the Official Fuel Provider of IMSA, VP will fuel every IMSA-sanctioned series based in the United States, including the WeatherTech Championship, IMSA Continental Tire SportsCar Challenge, IMSA Prototype Challenge Presented by Mazda and the Porsche GT3 Cup Challenge USA by Yokohama.
“VP Racing Fuels has provided high-quality fuels for our high-performance race cars for the past several years and we are pleased to confirm a long-term extension of our partnership,” said IMSA President Scott Atherton. “VP has been a staunch supporter of IMSA and has been an active partner in a variety of on- and off-track initiatives throughout our relationship. We will continue working together with VP to deliver value and exposure for both of our brands.”
VP Racing Fuels has included IMSA-specific branding in selected consumer products sold at major retailers over the past several years. Those efforts will be expanded, and IMSA also will receive increased exposure through VP’s growing list of gas stations and quick-lube locations.
“The WeatherTech SportsCar Championship is the preeminent sports car racing series in North America and partnering with IMSA as its Official Fuel Provider is a key component of our overall business strategy,” said Alan Cerwick, President of VP Racing Fuels. “IMSA’s series collectively provide the perfect platform to promote not only race fuels but our expanded consumer product line including VP Small Engine Fuel and VP Madditive® performance chemicals, as well as the growing number of VP-branded gas stations opening across the U.S and our recently launched VP FASTLUBE™ oil change facilities. We look forward to working hard to grow our respective brands while providing great fuels and superior trackside service to IMSA competitors in the years to come.”
VP Racing Fuels develops fuels that fit into the IMSA Green platform. VP’s Motorsport 100™, or MS100, is an unleaded gasoline blended with 10 percent ethanol – the “race fuel” counterpart to VP100™, VP’s street-legal 100-octane unleaded blend. MS100 is the designated blend for the WeatherTech Championship to satisfy race teams’ need for a fuel that remains consistent from race to race for tuning purposes. VP’s IMSA E20 blend is an alternative fuel that is held to a similar standard for IMSA’s GT Le Mans class in that it’s also blended to remain 100 percent consistent from race to race.
As part of the extended partnership, VP also will continue to provide the VP Racing Fuels Front-Runner Awards for competitors in both the WeatherTech Championship and Continental Tire Challenge. The award uses a point system to recognize the car that leads the most laps in its class in each race, with the leading point-getters earning fuel credits in presentations at midseason and year-end.
ABOUT VP RACING FUELS
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, Pirelli World Challenge, World of Outlaws Sprint Cars and Late Models, NMRA, NMCA, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also recently launched VP Racing FASTLUBE™ quick lube facilities. In addition, VP markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com.
The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Continental Tire SportsCar Challenge and the IMSA Prototype Challenge Presented by Mazda, as well as four one-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, visit www.IMSA.com
Senior Manager, IMSA Communications