Hardy to Brand with VP, Distribute Race Fuels on Long Island
SAN ANTONIO, TX (September 28, 2016) Officials with VP Racing Fuels today announced a retail branding partnership with Andre Hardy, owner and operator of Montauk Native Gas located in Mastic, New York. Effective with its reimaging, Hardy’s station will be the first on Long Island to brand with VP as well as the first to distribute VP’s race fuel blends on the island. The station also co-sponsors an NHRA Funny Car and a Top Alcohol Funny Car team, both of which will provide marketing support for the station and the VP Racing Fuels brand.
“I’ve been a fan of VP since I was a kid and through my involvement in racing recognize its reputation as the top race fuel brand in the industry,” said Hardy. “I founded Montauk Native Gas three years ago to help support our racing programs, which in turn provide exposure for my station. I couldn’t pass up the opportunity to brand with VP and leverage the strength of the VP brand to build my retail business, provide more robust support for our racing and ultimately enable me to achieve my dream of driving an NHRA Top Fuel car.”
“VP’s branding program is ideal, allowing us to easily build on the marketing platform we already had in place with Montauk Native Gas. The low cost of the program and its low credit card rates, along with the additional revenue streams from VP-branded fuel additives, race fuels, small engine fuels and other products, were a big bonus,” Hardy continued.
“We look forward to making VP’s race fuels available to all the performance enthusiasts on Long Island who until now had a difficult time getting access to them. With our location on the water, we also anticipate supplying a great number of the marinas and boating enthusiasts in the area,” Hardy added. “Our plans include adding a speed shop to our Montauk Native Gas site providing customers with a source for engines, parts and accessories, along with race fuels for their racing needs. Over time we plan to brand additional stations on Long Island with VP as well.”
“We’re thrilled to partner with Andre and his team in what promises to be a perfect marriage of business models,” said Alan Cerwick, President of VP Racing Fuels. “There are tremendous synergies between Montauk Native Gas, Andre’s racing program and our retail branding program, and by leveraging the strength of the VP Racing Fuels brand, all will benefit greatly.”
About VP Racing Fuels
Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.
Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, Formula Drift, NMRA, NMCA PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.